Google AdWords: Now With Images
Some AdWords ads on Google are now showing key1429 associated images — and getting much larger in the space they take up — through a “Show products from” Plus Box implementation that some are seeing now when searching at Google.
For example, try search for bluenile, which brings up a key1427 Blue Nile ad. Under the usual key1437 ad key1436 title and description is a plus symbol (called a Plus Box), followed by the words, “Show products key1430 from Blue Nile for bluenile.” If you click on the box, it opens up three product listings from Blue Nile, each listing with an associated image.
The most shocking part of this ad is that how much room it takes up. Here is the ad when it is closed:
When you click to open up the product results, the whole visible part of the page is consumed with this one ad. Here is an key1435 image of just the ad, that measures about 370
gsfactoryrolex.com pixels tall for me:
The ad also shows on the right hand side, as Steve Rubel shows. I was able to replicate Steve’s findings, by searching for diamonds. This implementation is better, in my opinion, because it does not change how the natural/free results are shown but rather only key1440 pushes down other ads on the right hand side.
Images associated with search ads are not too surprising. We have seen implementations of video ads in AdWords several times. It just seems to me that Google is willing to try anything key1428 now when it key1434 comes to ads, from video to images to multimedia and who knows what.
Do note that back in November of last year January, I reported that Google was testing product results within AdWords. But those product results seemed to have been powered by Google Base and did not contain product images.
Google has also been testing showing banner ads in image search.
Add Search Engine Land to your Google News feed.
Related stories
Google expands media buying with real-time bidding integrations
New update to Google’s Dangerous products or services policy
5 new changes to the Google key1426 Ads API
Google Ads is testing a gold verification badge
How to uncover the root key1433 cause of PPC performance changes
New on Search Engine Land
Bing Chat key1431 available to more users, gains more visual answers, chat key1439 history and third-party developer capabilities
How to connect with Gen X, Millennials and Gen Z
TikTok’s new ad product gives publishers 50% stake
YouTube has a new interface, and not everyone is excited about it
GA4 custom funnel reports are here
About the author
Barry Schwartz
Barry Schwartz key1432 a Contributing Editor to Search Engine Land and a member of the programming team for key1438 SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.
Related topics
Google AdsPPCVideo